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The Male Mystique: Men's Magazine Ads of the 1960s and '70s by Jacques Boyreau western canada Schmalz offers a new assessmentThe Male Mystique: Men's Magazine Ads of the 1960s and '70s by Jacques Boyreau 8vo. pp. 128. profusely illustrated. hardcover. (near fine small nick to foot of spine). San Francisco: Chronicle Books, [2004]. ISBN 10: 0811841286 ISBN 13: 9780811841283 _______________________________________________________________________________________________ What does it mean to be a man? Is it the size of your quadraphonic hi fi equipment or the fit of your