Nudie Jeans 'Start Your Own F*cking Brand' Book - English Feature - Made In UK Designed in north-west Spain and

Designed in north-west Spain and produced in small family workshops

The Indigo Selvedge gives the fit a clean

Half-lined back pockets

Metal loop design

Nudie Jeans 'Start Your Own F*cking Brand' Book - English Feature - Made In UK Designed in north-west Spain andStart Your Own F*cking Brand by Maria Erixon offers a unique insight into the story behind Nudie Jeans, from its beginnings in 2001 to its growth into one of Swedens best known international brands. Written by the brands founder, the book explores the companys journey, its successes and setbacks, and the values that shaped its approach to denim, sustainability and responsible business. Across its pages, Maria Erixon reflects on entrepreneurship,