Upside-Down Marketing: Turning Your Ex-Customers into Your Best Customers Condition:Well Read Saddam Hussein chooses Frank Sinatra's

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Upside-Down Marketing: Turning Your Ex-Customers into Your Best Customers Condition:Well Read Saddam Hussein chooses Frank Sinatra'sA bestselling author unlocks an often overlooked sales and profit opportunity winning back ex customers. Walther shows how to reach people whose buying activity has tapered off or stopped and convert them into the company's best customers. Each chapter contains practical tips and an action plan that readers can apply in their own situation. Author: George R. Walther Publisher: McGraw Hill Companies Publication Date: 1994