Hooked: How to Build Habit-Forming Products James Wyatt Beth Rubin

Beth Rubin

these women formulated theories about intelligence

Amidst the decadent splendour of the city

From the gyrations of the Dow to the dollar-euro exchange rate

Hooked: How to Build Habit-Forming Products James Wyatt Beth RubinHow do successful companies create products people cant put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Modela four step process embedded into the products of many successful companies to subtly encourage customer behavior. Through